September 05, 2004

Slow Pirates #1

I would like to speak with you today about cargo pants.

Actually I would like to speak with you about the entertainment-industrial complex, and embroil you in a plan to defy, taunt, and thwart the RIAA as one of one billion steps toward saying no, stupid to everyone who structures laws and social control around money, but I've been around and I'm okay with starting slowly. So today, I would just like to speak with you about cargo pants.

As it happens, I cannot speak with you regarding cargo pants without speaking also of cassingles and my dislike for them. My dislike for them was premised on my great love of the vinyl 45 rpm, which was the first form in which I ever paid for music, at the Strawberries in Kenmore Square. Of course the cassingle seemed to me unnatural, though it was nothing of the sort, or at least, it was no less natural than a 7" platter with a hole punched in the center and grooves etched in the vinyl.

Still, the cassingle was stupid. It was stupid for a fairly basic reason: if one has even a dram of elan, one listens to singles over and over and over, especially "Boogie Fever" by the Sylvers. One does this without much pause, and waiting to rewind the cassingle every time is a drag.

Still, in the material world where we all live with Madonna, the cassingle has some rationales that called it into being. One is that it doesn't break or warp when you ship it. The other two are in fact the same: the car stereo, and the rise of the Walkman. The cassingle is highly portable, at least compared to the 45 (though among the few devices designed for playing 45s on the go are some of the loveliest chunks of Bakelite ever baked).

The durability issue was nothing new. Portability, though not a new issue, had been ascending in relevance since the Sixties: the cassette player started to replace the 8-track; home recording was decreasing in cost and increasing in quality. Cassingles were an inevitability. So was the Walkman.

The delay between the introduction of the Walkman and the first single released only on tape, and then the first single to go #1 on cassingle sales alone (my recollection is that this was Roxette's "Listen To Your Heart" but this is just a stray memory) was precipitously swift; the Walkman, in effect, delivered the cassingle from inevitability to actuality, and from actuality to dominance. Video may have killed the radio star; the Walkman killed the 45.

And yet, if one is going to go for a walk, man, one doesn't want to have a mandatory backpack stuffed with little plastic bricks; one little wants to reach for one's rewing button every few minutes; one ill desires to waste one's all-too-brief battery life on so much silent spindle spinning. The cassingle may have been portable in a way that the 45 was not, but it was not an actual solution to the portability issue. Making mix tapes remained a far more effective strategy; given that it was just around this time that CD players achieved ubiquity, the cassingle was bound to fail. It did its job of slaying the vinyl format, and departed history's stage; the era of the commercial single had all but ended.

This is by way of reminding everyone including Cary Sherman that Napster did not destroy the single. I tend to think that it saved the single as an aesthetic form, but that's another discussion. Before we get there, we must still discuss cargo pants, my avowed goal. That will have to wait for my next post, in which I will link to this introductory chapter and then perhaps attempt to correct the course of the larger essay, which as an aggregate, is known as the Slow Pirate Project.

Wouldn't you like to be a Slow Pirate too?

Posted by jane at September 5, 2004 11:34 AM | TrackBack
Comments

i'd be fond of slow piracy, save the proud ankle

but

having my first phalanx of deep pockets, and wishing to stride to - ahem - the natural four, hoping that this time I would hear definite whether it is a caramel or a powerful or maybe even a virtual ocean, stuff was so bouncing about that shit skipped

music and cargo pant fettered my stride

love, g

Posted by: Geoffrey Gilbert at September 6, 2004 03:15 PM

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There are more fools in the world than there are people. Heinrich Heine (1797 - 1856)

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